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You don't know your Website's strategic keywords and phrases. |
| Not only should you know them, you should be the one approving them. Who knows better than you do what strategic keywords and phrases best describe your goods and/or services? | |
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You don't get regular reports showing your positions in the search engines. |
| You should get periodic reports showing your ranking on the various search engines. This allows you to monitor the success of your keywords and phrases, helps you monitor the increase in Internet hits, and confirms that you are effectively benefiting from this form of marketing spending. | |
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The SEO offers guaranteed results. |
| Nobody can guarantee results because there are no guarantees. However, creating the right strategic keywords and phrases can guarantee a higher ranking on search engines. Higher ranking equals increased exposure, and increased exposure equals increased business. The best way to determine your site's success is to check your reporting statistics - past performance is the best indicator of future success. | |
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The SEO charges a one-time fee vs. an ongoing subscription model. |
| Your relationship should be an ongoing one, as search engines change their rules and methodology frequently. What works today in the search engine business may be considered 'spamming' tomorrow, which could result in being banned from search engines altogether. You need a company that forms a long-term and ongoing relationship. | |
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The SEO can't provide long-term references, with a minimum of 3 - 5 years. |
| In the SEO business there are a lot of fly-by-night companies. Make sure your SEO service provider has been in business for a substantial period of time and has long-term experience in the ever-changing search engine arena. One good way to validate this is to look for seasoned customer testimonials. |
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