resources - podcasts

Small Business Trends Radio,  with Anita Campbell, July 11, 2006, (55 minutes) 
“How Search Engine Optimization can help your small business compete with big business.” 

This was the top podcast of her show for 2006.  READ the review here. 

Here’s a sampling from the show:

• The #1 key to search engine success is to focus on the wants and needs of your customers. You need to get to know the language they use around your product space, how they describe what they need, what phraseology do they use.

• Focus on learning about the customers that buy, remember you are trying to get traffic that buys, not accidental visitors or people not ready for a solution like yours.

• All the science and mechanics of Search Engine Optimization can be learned and implemented yourself, with effective training and focus, or with the support of experts like our guest on this show.

SmallBusinesspodcast.com,  July 13, 2006. (12 minutes)
“Search Engine Optimization”  Tips on how small business owners on really tight budgets can  still need to do lead generation via the internet. 

This audio provides specific guidance on what business owners can do to get higher search engine rankings.