insect shield

Problem

Insect Shield is an innovative company that developed completely new products and processes to create a unique offering: EPA-registered insect-repellent clothing and gear. After overcoming countless obstacles resulting in successful development, Insect Shield faced the new problem of letting consumers and businesses know that their amazing products existed! Insect Shield was not being found online. They weren't sure what types of wording prospective customers were using when they were searching or if people were even searching for their products at all.

Solution

Insect Shield's trusted web designer knew Search Optimizers could help them discover the right keyword phrases and gain visibility to propel online sales. Search Optimizers completed their extensive keyword research and analysis to guide Insect Shield to the optimal phrase selections. The process has been very successful in targeting searchers who are ready to purchase. As Insect Shield develops new products, Search Optimizers' research uncovers phrases related to the new offerings so Insect Shield's new products can hit the ground running.

Results

Insect Shield's web presence has increased radically and continues to grow. They are now consistently found in the top rankings for more than 100 phrases relating to their products. Those top rankings for valuable keywords drive well-qualified traffic right to their site. Through Search Optimizers' keyword phrase and halo phrase work on their mosquito-repellent apparel products, that area of Insect Shield's business has improved significantly. Most recently, Insect Shield has begun to offer premethrin products, and Search Optimizers has successfully started to break them into the rankings for this brand new area of their business.

“We have been working with Search Optimizers for the past few years and continue to be very pleased with the results. Our rankings have improved from day one resulting in increased sales. We also appreciate their quick response to questions that arise and the consistent help and input with our overall strategy.”

Janine, Insect Shield

Total Google Visibility (TGV) is calculated by adding up the monthly search counts (Google, Phrase Match) for all keywords that the website is ranked on page-1 for in Google. This provides an estimate of the number of searchers who see the client’s website in the search results each month.

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