Essential DermCare, an online-only business, requires significant online visibility to survive and thrive in their marketplace. They first turned to Pay-Per-Click (PPC), which was effective at bringing traffic, but tremendously expensive. Costing $10,000 per month, Essential DermCare's cost-per-lead (CPL) margins with PPC were too thin to satisfactorily propel their business. Furthermore, they realized the visibility from PPC campaigns would disappear the instant they stopped purchasing phrases. They also faced eventual increasing costs, should the prices for keywords rise over time. Essential DermCare needed a cost-effective, long-term solution to consistently maintain visibility and gain customers in a competitive online marketplace. They tried a number of SEO firms who made big promises but ultimately failed to deliver results.
While seeking to take the company's online presence to the next level, Essential DermCare's managing director was introduced to Search Optimizers and signed up for service. After selecting the optimal phrases during Search Optimizers' intensive keyword selection process, high-end optimization began on Essential DermCare's website.
Their campaign began with 0 top-3 rankings and only 1 top-30 ranking. By month four of their service with Search Optimizers, Essential DermCare advanced to 9 top-3 and 58 top-30 rankings. After one year of service, they reached 14 top-3 spots and 121 total top-30 rankings. By month twenty, June 2013, Search Optimizers obtained 17 top-3 positions and 187 top-30 placements, resulting in an estimated 143,958 page-1 Google impressions per month. With Search Optimizers' continual pursuit of new supporting phrases and flat pricing, Essential DermCare's cost-per-lead continues to decrease over time as the business continues to grow and thrive.
“We hired Search Optimizers for SEO services on our eCommerce website so that we could generate qualified traffic for lead generation and sales. Our PPC campaign was pretty effective but lowering our cost per acquisition was the goal. Search Optimizers has delivered on that objective and today generates about 30% of our overall website traffic at a significantly lower cost per acquisition than what PPC runs”
Total Google Visibility (TGV) is calculated by adding up the monthly search counts (Google, Phrase Match) for all keywords that the website is ranked on page-1 for in Google. This provides an estimate of the number of searchers who see the client’s website in the search results each month.