Braun Linen logo

Problem

Braun Linen has a long history of providing great products and services; they've been in business since 1929! In 2010, however, they realized that they needed help with modern marketing visibility tactics. They couldn't impress online searchers with their experience and reputation if those people couldn't see them in the search results. Braun Linen faced many aggressive competitors in a large geographic area. They had the best price on numerous items, but because of their poor page rank, searchers rarely found them. Since Braun Linen is such a knowledgeable and savvy business, they closely track the cost-per-lead (CPL) for all of their marketing activities and saw that most of the SEO-type offerings available were simply not an effective use of their marketing dollars.

Solution

Braun Linen discovered Search Optimizers, and after carefully examining their proposal, sample reports and speaking with current clients, Braun Linen decided to begin service. Search Optimizers used their in-depth keyword phrase selection process to help Braun Linen determine the right phrases to grow their business. After seeing wonderful growth targeting national phrases, Braun Linen opted to switch to Search Optimizers' Local 6x6 plan to better target local customers.

Results

Search Optimizers has consistently delivered Braun Linen great visibility for valuable keywords at a low CPL. Braun Linen closely tracks the results of all marketing dollars spent and Search Optimizers has done a consistently effective job of bringing in leads. Braun Linen is currently approaching 100 total page-1 rankings. Search Optimizers’ Halo Phrase strategy has been especially helpful for Braun Linen’s offerings since there are dozens of derivative descriptions for their various products. This allows Braun Linen to reach prospects who are using diverse phrasing, not only a select few exact terms.

“Braun Linen Service sales leads from the Internet increased by 143% comparing 2011 to that of 2012 (annualized). We track all sales leads, so these numbers are accurate. Thank you Search Optimizers for your hard work.”

Peter
Braun Linen Service

Total Google Visibility (TGV) is calculated by adding up the monthly search counts (Google, Phrase Match) for all keywords that the website is ranked on page-1 for in Google. This provides an estimate of the number of searchers who see the client’s website in the search results each month.

*TGV fluctuations: Since broad, national phrases have significantly higher search counts than phrases with locales attached, Braun Linen's TGV dropped when they switched out some of their broader national phrases for local ones. The focus on local phrases allows them to target the best-matched prospects for higher conversion rates.

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